In keeping with the book/reading analogy, a PR practitioner shared some wise words with me a couple of weeks ago:

“In this industry it’s what you know, but who you know and what they know about you.”

So our reputations are really the reviews on our ‘back covers’ and if the comments are good enough – someone might just pick up the book and find out for themselves.

However, have you ever bought a book because the jacket was intriguing, or, because you were convinced by the reviews printed on the back? Then, you begin reading it and it’s the worst batch of writing you’ve ever slept through.

Same way with young practitioners going for job interviews. Wear something professional and wear something that’s really you.